The creativity of swarms (= crowdsourcing)
I discovered this Wired article about Crowdsourcing in Kai Fischbach’s new blog Open Business Models. It describes how professional photographers selling their pictures on the Web for $150 per shot are put out of business by Web sites like iStockphoto . Millions of amateur photographers are putting up their photos there for $1 per picture.
The same has become true for videos, where companies can get video clips from Web sites like iFilm at a fraction of the price it costs to produce such a video. The other two examples in the article, the innocentive marketplace who is outsourcing chemical and pharmaceutical research to individual researchers, and P&G’s connect&develop program sending out technology entrepreneurs on a global hunt for new product ideas are well-known examples of highly successful collaborative innovation also.
Recently I stumbled into another great example, when I was speaking at the 125 year anniversary of Telekom Austria in Vienna. Besides eating delicious Sacher Torte in the Hotel Sacher, I also learned about individual TV in the Austrian village of Engerwitzdorf. This Telekom Austria project gives real power to the masses – every inhabitant of the village can put up her or his own TV program or movie. There is even a self-selected “council of elders” who makes sure that sex videos don’t make it into the program. The Engerwitzdorf project has now been ongoing for a few years, and has been recognized by different national and international prizes and awards.
There is no stopping the creativity of swarms!!!
The same has become true for videos, where companies can get video clips from Web sites like iFilm at a fraction of the price it costs to produce such a video. The other two examples in the article, the innocentive marketplace who is outsourcing chemical and pharmaceutical research to individual researchers, and P&G’s connect&develop program sending out technology entrepreneurs on a global hunt for new product ideas are well-known examples of highly successful collaborative innovation also.
Recently I stumbled into another great example, when I was speaking at the 125 year anniversary of Telekom Austria in Vienna. Besides eating delicious Sacher Torte in the Hotel Sacher, I also learned about individual TV in the Austrian village of Engerwitzdorf. This Telekom Austria project gives real power to the masses – every inhabitant of the village can put up her or his own TV program or movie. There is even a self-selected “council of elders” who makes sure that sex videos don’t make it into the program. The Engerwitzdorf project has now been ongoing for a few years, and has been recognized by different national and international prizes and awards.
There is no stopping the creativity of swarms!!!
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